If you have ever wondered which to pick between these two, raise a hand. If you haven’t, you should have.
Quickly, let us run through both:
Digital marketing is a form of marketing that reaches out to the ideal audience for a product or service through digital means such as the internet. Digital marketing is indeed very broad. Under it comes affiliate marketing, content marketing, SEO, social media marketing, and much more.
As a digital marketer, you can put your skills to use for yourself or for others. This means you can start a business that helps other people market through digital means. It also means that you can also advertise your business of digital marketing to people who need it through your digital marketing. Sounds great, right? Let’s move on.
Affiliate marketing is a sort of marketing where marketers use their own platforms to sell a product. The platform can be a social media page such as Facebook, Twitter, Instagram, Whatsapp, Youtube, or even Tiktok. It can even be through the marketer’s website. Usually, the marketers are given a special link to give their buyers. If anything is bought through that link, it is recorded. For each sale made through the marketer’s platform, they get a commission. Affiliate marketers make money off commissions
DIFFERENCES
Affiliate marketing has very low risks. In fact, if you didn’t pay to begin the referral program, it has zero risks. Digital marketing, on the other hand, has its fair share of risks. Of course, it depends on whether or not you are doing it for others or doing it for yourself.
Another difference is that affiliate marketing is not very deep or broad. Irrespective of who you work for, it is basically the same thing: you get paid commissions on each sale you make. Digital marketing is very different. It covers all bases. It includes every single type of marketing that can be done through digital devices.
The verdict?
Choosing which is better depends on what you want. Are you looking for a side hustle that can be passive? Are you looking for something that you need no money to start? Are you after something that doesn’t have a fixed income? If yes, go for affiliate marketing.
However, if you are looking for a full-time hustle that can earn you sizeable amounts, affiliate won’t do. If you stick with digital marketing, affiliate marketing is also covered as well as several other things such as SEO, content marketing, etc. It is also non-restrictive. With the knowledge gained from learning digital marketing in Lagos, Nigeria you can function in a lot of places. You can also market yourself if you desire.
FINAL WORDS?
Digital and affiliate marketing are great for different things. Decide exactly what you are after and go for it.
LEARNING AFFILIATE OR DIGITAL MARKETING
Due to the fact that affiliate marketing is just one branch of digital marketing, a digital marketing agency can help you learn either or both. All you need to do is seek out the right place for your digital marketing training in Lagos. Best of luck!
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